National Athletic Training Month (NATM) is our chance to shine! However, too many times, NATM efforts are misguided and sometimes we end up promoting the profession to other athletic trainers, instead of to our stakeholders. Stakeholders can include:
- those that make decisions for and about athletic trainers (bosses, administrators, etc.)
- patients of athletic trainers,
- the parents/caretakers of the patient
- taxpayers,
- media,
- co-workers
LET SWATA DO THE WORK FOR YOU!!!
The SWATA PR Committee has developed ways for you to step back and allow your stakeholders to highlight you and your profession. Our newest opportunity can be found by going to the member's only side of the SWATA website and filling out the NATM Letter to Stakeholders. Allow SWATA to send your stakeholders a letter that announces NATM and who you are and what you do! Simply fill out the short form and we will do the rest!
You can also find other ways to get your stakeholders involved by viewing the NATA and SWATA NATM Resource pages. Here you will find contests, opportunities and resources for NATM. The SWATA page features the SWATA PR Idea Book. These ideas are categorized by setting, no cost/cost involved, no time/time involved and also potential impact. Check it out and get involved today!!! Remember to enter the NATA and SWATA contests for free stuff!!!
Written by:
Jamie Woodall
District 6 PR Chair
No comments:
Post a Comment